Transmedia Storytelling

Transmedia storytelling is when a story is told over several different platforms. Instead of just watching a movie, playing a game, or reading a book, part of the story is in the movie, part of it is in the game, part is in the book, and more is on the internet, or somewhere else.  This allows the person to either participate in only one and get part of the story, or get the more out of the story by involving them self in one or more of the other platforms.
One example of transmedia storytelling that we learned about in class is the Matrix. There are three movies, a game, and the animatrix, which is a collection of different artists that have their own story in the matrix universe. There was also an online game at one point, but it no longer exists because it did not become very popular. The Matrix is a story that that you will not fully understand unless you get involved with the different platforms. Other notable franchises that are also engaged in transmedia story telling are Star Wars, Xmen, Halo, Avatar, and Batman.
I think transmedia storytelling is awesome for people that fall in love with these stories and worlds. Transmedia storytelling is a great way for these franchises to make money off of the worlds that they create. They put so much time and money put into creating these worlds that they get so much more out of them through these different platforms. On top of this, the fans get so much more out of the stories too.

Image from: http://bridgeartsmedia.com